Are YouTube Creators Now TV?

Production Theatre

YouTube has transformed over the past decade, with production standards and audience expectations increasing dramatically. With the platform now widely available on TVs, and many taking advantage of this to watch it on them, should production companies and broadcasters be treating it in the same way as they do their traditional content? What differences do they need to continue taking into account, and how can they attract the younger audiences there? 

Chairperson
Sarah Butler, Founder - Sports Business Connected

Speakers
Scott Melvin, CEO & Co-Founder - The Overlap
Kaio Grizzelle, Digital Commissioning Executive, Youth & Entertainment - Channel 4
Jamie Lee, Senior Development Producer - LADbible Group